interim & Fractional commercial leadership


I scale Nordic companies in the Finnish market.


I scale Nordic companies in the Finnish market.


Hands-on sales and go-to-market leadership for Nordic companies launching, rebuilding, or scaling their commercial operations in Finland – with 20+ years experience.

1 to 5 days a week, for as long as it makes sense.

Hands-on sales and go-to-market leadership for Nordic companies launching, rebuilding, or scaling their commercial operations in Finland.

1 to 5 days a week, for as long as it makes sense.

Start a conversation

Start a conversation

Call me

Call me

Ways to work together

However deep the challenge goes, there's a way to bring me in.

Scaling sales, building growth, a turnaround, or a full country-manager mandate — big company or small, early-stage or stuck. Choose the depth that fits; we shape the rest together.

You don't need to be a certain size or have it all figured out — just a challenge worth solving.

I

Interim leadership

Full-time6–36 months

I step in and take full ownership — as your Sales Director, CCO, or Country Manager. A clear mandate across the whole commercial function, hands-on, with results you can measure.

  • Own the commercial function end-to-end — sales, marketing and growth
  • Full P&L or revenue responsibility
  • Lead, hire and develop the team

Best when a seat needs filling now, or a big shift needs steering.

Start a conversation →
Most flexible
II

Fractional leadership

Part-time1–4 days/weekOngoing

Senior commercial leadership alongside your team — the experience of a CCO without the full-time cost. Ideal for scale-ups and founder-led growth.

  • Direction and momentum on your commercial priorities
  • The whole commercial engine pulling in one direction
  • Team coached, processes and tools sharpened

Best when you need the experience, not a full-time headcount.

Start a conversation →
III

Project engagement

Scope-based3–12 months

One outcome, one deadline — a Finnish market entry, a commercial turnaround, or a go-to-market rebuild. Defined, delivered, and handed over.

  • Clear scope, milestones and success criteria
  • The right go-to-market motion, built to last
  • Clean handover and documentation

Best when the goal is specific and the finish line is clear.

Start a conversation →
Not sure which fits? Most people aren't at first — tell me the challenge and we'll find the right shape.Start a conversation →
Proven results

Measurable growth, not promises

€200K → €0M
Annual revenue growth
Guldbrev AB / Kultapiste.fi
Read the case→

The same playbook, for your team. Fractional and interim sales leadership that builds repeatable growth.

View all cases→
Book a 20-min intro

Ways to work together

However deep the challenge goes, there's a way to bring me in.

Scaling sales, building growth, a turnaround, or a full country-manager mandate — big company or small, early-stage or stuck. Choose the depth that fits; we shape the rest together.

You don't need to be a certain size or have it all figured out — just a challenge worth solving.

I

Interim leadership

Full-time6–36 months

I step in and take full ownership — as your Sales Director, CCO, or Country Manager. A clear mandate across the whole commercial function, hands-on, with results you can measure.

  • Own the commercial function end-to-end — sales, marketing and growth
  • Full P&L or revenue responsibility
  • Lead, hire and develop the team

Best when a seat needs filling now, or a big shift needs steering.

Start a conversation →
Most flexible
II

Fractional leadership

Part-time1–4 days/weekOngoing

Senior commercial leadership alongside your team — the experience of a CCO without the full-time cost. Ideal for scale-ups and founder-led growth.

  • Direction and momentum on your commercial priorities
  • The whole commercial engine pulling in one direction
  • Team coached, processes and tools sharpened

Best when you need the experience, not a full-time headcount.

Start a conversation →
III

Project engagement

Scope-based3–12 months

One outcome, one deadline — a Finnish market entry, a commercial turnaround, or a go-to-market rebuild. Defined, delivered, and handed over.

  • Clear scope, milestones and success criteria
  • The right go-to-market motion, built to last
  • Clean handover and documentation

Best when the goal is specific and the finish line is clear.

Start a conversation →
Not sure which fits? Most people aren't at first — tell me the challenge and we'll find the right shape.Start a conversation →
The modern stack

A toolkit built for speed, insight, and scale.

Claude
ChatGPT
Canva
Google Ads
Meta Ads
LinkedIn Ads
TikTok Ads
Claude
ChatGPT
Canva
Google Ads
Meta Ads
LinkedIn Ads
TikTok Ads
YouTube Ads
HeyReach
Instantly
Trustmary
HubSpot
Framer
Serviceform
YouTube Ads
HeyReach
Instantly
Trustmary
HubSpot
Framer
Serviceform
The modern stack

A toolkit built for speed, insight, and scale.

Claude
ChatGPT
Canva
Google Ads
Meta Ads
LinkedIn Ads
TikTok Ads
Claude
ChatGPT
Canva
Google Ads
Meta Ads
LinkedIn Ads
TikTok Ads
YouTube Ads
HeyReach
Instantly
Trustmary
HubSpot
Framer
Serviceform
YouTube Ads
HeyReach
Instantly
Trustmary
HubSpot
Framer
Serviceform
Partner perspectives

The best results often come from the right partnerships.

Watch me share what it's like partnering with Firelyn while leading marketing at Fondion.

Firelyn × Fondion
2 min · 2026
Partner perspectives

The best results often come from the right partnerships.

Watch me share what it's like partnering with Firelyn while leading marketing at Fondion. Short video, honest take.

Firelyn × Fondion
2 min · 2026
Follow on LinkedIn

Field notes on scaling sales in the Nordics

Practical go-to-market and commercial-leadership insight from 20+ years in the Nordic market — a few times a month, no fluff.

Ways to work together

However deep the challenge goes, there's a way to bring me in.

Scaling sales, building growth, a turnaround, or a full country-manager mandate — big company or small, early-stage or stuck. Choose the depth that fits; we shape the rest together.

You don't need to be a certain size or have it all figured out — just a challenge worth solving.

I

Interim leadership

Full-time6–36 months

I step in and take full ownership — as your Sales Director, CCO, or Country Manager. A clear mandate across the whole commercial function, hands-on, with results you can measure.

  • Own the commercial function end-to-end — sales, marketing and growth
  • Full P&L or revenue responsibility
  • Lead, hire and develop the team

Best when a seat needs filling now, or a big shift needs steering.

Start a conversation →
Most flexible
II

Fractional leadership

Part-time1–4 days/weekOngoing

Senior commercial leadership alongside your team — the experience of a CCO without the full-time cost. Ideal for scale-ups and founder-led growth.

  • Direction and momentum on your commercial priorities
  • The whole commercial engine pulling in one direction
  • Team coached, processes and tools sharpened

Best when you need the experience, not a full-time headcount.

Start a conversation →
III

Project engagement

Scope-based3–12 months

One outcome, one deadline — a Finnish market entry, a commercial turnaround, or a go-to-market rebuild. Defined, delivered, and handed over.

  • Clear scope, milestones and success criteria
  • The right go-to-market motion, built to last
  • Clean handover and documentation

Best when the goal is specific and the finish line is clear.

Start a conversation →
Not sure which fits? Most people aren't at first — tell me the challenge and we'll find the right shape.Start a conversation →
What clients say01 / 08
"We were told we'd be lucky if he chose us. He did — and delivered."
JF
Johan Fahrbring
Founder, Alina Försäkringar AB
What clients say01 / 08
"We were told we'd be lucky if he chose us. He did — and delivered."
JF
Johan Fahrbring
Founder, Alina Försäkringar AB
Let's make things happen together

Ready to grow in Finland? Let's start a conversation.

The easiest way to start is a short call. We'll talk through your commercial situation — what's working, what isn't — and whether there's a fit to work together.

Connect on LinkedIn →

interim & FrACTIONAL commercial leadership


I scale Nordic companies in the Finnish market.


Hands-on sales and go-to-market leadership for Nordic companies launching, rebuilding, or scaling their commercial operations in Finland – with 20+ years experience.

1 to 5 days a week, for as long as it makes sense.

Start a conversation

Call me

Let's talk

Ready to grow in Finland? Let's start a conversation.

An initial 30-minute call is the easiest way to start. We'll talk through your commercial situation — and whether there's a fit to work together.

Connect on LinkedIn