Scaling a construction-tech SaaS in a down market
As Sales & Marketing lead at Fondion, Mika rebuilt the commercial engine — aligning sales and marketing into one inbound-driven motion during a tough construction market.
The challenge
A construction-industry SaaS needing to grow commercially while the underlying market contracted — with a small team and no repeatable inbound engine.
What Mika did
- Unified sales + marketing into one inbound motion
- Built a modern stack (HubSpot, Ads, SEO/GEO AI-assisted content and automated outreach)
- Stronger outbound with exactly the right data (and signals to act on)
- Data-driven prioritisation of the most cost-efficient channels
- Hands-on execution, not just advice
The result
An inbound lead flow that turned marketing spend into a +350% ROI engine, nearly 3× revenue in 2025, and 6-figure inbound profitability — in a declining construction market.
And an outbound team that works effectively — reaching exactly the right target groups, with all the right data in hand.
Why it matters for you
Exactly the outcome a Nordic scale-up entering Finland wants: a repeatable commercial engine, built fast, by someone who knows the tools, has the right contacts and does the work.
Mikalla on laaja-alaista osaamista myynnin ja markkinoinnin tehokkaasta yhdistämisestä sekä sen jalkauttamisesta konkreettiseen tekemiseen saakka. Vahvuutena myös datan analysointi kustannustehokkaimman ratkaisun löytämiseksi.
Broad expertise in effectively combining sales and marketing and executing it into concrete action — with data analysis to find the most cost-efficient solution.