From €200K to €2M in a year — scaling a Finnish market entry
As country manager for Kultapiste.fi (Guldbrev AB), Mika took a stalled Finnish launch into fast growth — owning the day-to-day: leading and training the team, a well-executed SEO/SEM strategy, an active presence in the market, and Finnish customer service.
The challenge
Kultapiste had entered the Finnish market, but the business hadn't taken off at the expected pace — and it needed clear, hands-on leadership on the ground.
What Mika did
- Led and trained the local team day to day
- Executed a hands-on SEO strategy on the ground
- Ran and closely monitored the SEM strategy
- Actively tracked social media campaigns
- Owned Finnish customer service to keep satisfaction high through rapid growth
- Kept an active, present grip on a fast-moving market
The result
The market was moving fast, and by focusing on the fundamentals — people, a well-executed SEO/SEM strategy and an active presence — the business grew hard: from roughly €200K to €2M in annual revenue in a year.
Through the strongest growth months, Finnish customer service stayed under Mika's lead — keeping customer satisfaction high while the business scaled.
Why it matters for you
It's exactly what a company investing in Finland needs: a country lead who owns the day-to-day, gets the fundamentals right, and scales revenue without letting the customer experience slip.
What people say
Mika is a very competitive, skilled and loyal manager with many tricks up his sleeve. Multitalented individual with good ideas and execution! As a manager at Kultapiste.fi, Mika worked hard on client acquisitions as well as managing our Finnish office and staff. I strongly recommend Mika to any future employers or business partners.
Mika is a multilingual talent with excellent sales management skills combined with creativeness and a positive personality. If there's a problem in the organization, he finds out what's wrong, digs into it, comes up with a solution, implements it and leads the whole team to work for the best results together. A true business man!