Running a Nordic affiliate network's Finnish business — solo
As country manager, Mika took Ad Lantic Media's Finnish operation from ~€200K to ~€650K in a year — as the only operational person in Finland — and built long-running client relationships that kept the business rolling profitably for years.
The challenge
Ad Lantic Media AB was one of the largest affiliate networks in the Nordics at the time. Its Finnish business needed one person to take operational leadership and grow it — with a lean setup.
What Mika did
- Took full operational leadership as country manager — the sole person in Finland
- Won good, long-term clients among Finnish electricity and telecom operators
- Added B2C companies doing outbound sales, selling them qualified leads
- Built durable client relationships that kept revenue steady for years
- Ran it full-time for ~12 months, then part-time as it needed less input
The result
In a year, revenue roughly tripled — from ~€200K to ~€650K — run by one person in Finland.
The client base Mika built kept the business rolling profitably for years, needing only part-time attention after the first ~12 months.
Why it matters for you
It shows the range: not only fast scale-ups, but building a durable, low-maintenance business — the kind of long-term client relationships and self-sustaining operation that keep paying off long after the heavy lifting is done.
What people say
Before hiring Mika as Country Manager for Finland I was told that we should consider us lucky if he chose us. After working with Mika I can sign on to that as well. If you need a person within Sales- and/or Business Development, he is your guy.